BJP went to the polls with points which have labored for it in the final elections and in Assembly polls in different states, as a substitute of a tailored marketing campaign suited to West Bengal politics. These templates have been no match to TMC’s well-oiled marketing campaign. Not shocking then, that TMC capitalised on the very points that BJP raised through the polls.
With 88 of the 294 Assembly seats having a large Muslim inhabitants and the minorities constituting 27% of the citizens, polarisation was not going to yield the identical electoral dividends it does for BJP in the cow belt. TMC has received 76 of those minority dominated seats. The “Jai Shri Ram” slogan raised by BJP, that was so potent in Uttar Pradesh, was balanced by Mamata Banerjee’s Chandi Paath at rallies in a state that reveres Maa Durga.
The minority voters had additionally learnt classes from the current Assembly elections in neighbouring Bihar the place division of votes in Seemanchal had benefited the BJP. While AIMIM performed the spoiler for RJD in Bihar, it bought no traction in West Bengal. Neither did ISF regardless of attracting huge crowds at rallies. These two events didn’t get a single seat as Muslims voted en masse for TMC.
Fielding Yogi Adityanath in the marketing campaign has not labored both. His risk of forming the “anti-Romeo squad” if BJP is voted to energy and raking up Love Jihad didn’t impress voters in the state.
Despite BJP’s try and polarise, the Hindu votes have been cut up. Women have voted overwhelmingly for TMC and the bhadralok vote in Kolkata and adjoining areas has additionally gone to Mamata Banerjee.
TMC elevated its vote proportion from 43.69% in 2019 Lok Sabha polls to 48% whereas BJP’s share decreased from 40.64% in 2019 to 38.05% in the Assembly elections.
BJP’s reach-out to ladies by underlining the advantages of Centre’s welfare schemes like Ujjwala and Swachh Bharat didn’t yield electoral advantages as Mamata Banerjee continued to carry sway over them. Her schemes like Kanyashree funds and cycles for women, and her attraction amongst them as one in every of their own, labored to her benefit. BJP’s fixed attack- most of it personal- on her through the marketing campaign, with Prime Minister Narendra Modi steadily making the “Didi-o-Didi” comment in his speeches bought her the sympathy votes. Mocking her leg damage, the Baipo-Pishi feedback of nepotism, or the costs of corruption towards her nephew Abhishek Banerjee didn’t dent her prospects.
BJP couldn’t acquire from the Citizenship Amendment Act (CAA) to the specified extent because the Matua vote bought divided in some pockets. The get together couldn’t increase the CAA concern past some extent as it could have impacted its prospects in Assam. However, the get together did handle to win seats in Bongaon with Matua help. TMC has weaned away a few of this help base after the federal government gave land pattas to Matuas and declared they’re residents as they’ve voting rights.
The corruption concern additionally didn’t get the traction BJP anticipated. Prime Minister Narendra Modi, Home Minister Amit Shah and BJP Chief JP Nadda slammed Mamata for favouring a syndicate, permitting tolabaazi (reduce cash) and siphoning off aid funds for Amphan cyclone. But the voters of South 24 Parganas, which was affected by the cyclone, have voted for TMC.
BJP has completed effectively in North Bengal the place growth and never polarisation is the problem. Here TMC has misplaced out resulting from its “outsider” marketing campaign towards BJP as non-Bengalis, barring a large Rajbongshis backward caste which is demanding SC standing, are current in vital numbers and resolve the end result. The Rajbonshis additionally voted for BJP. The outsider cost did go towards BJP in the opposite elements of the state because the get together doesn’t have any chief from West Bengal who enjoys a mass attraction. BJP needed to repeatedly emphasise that if voted to energy, the chief minister might be from the state.
The saffron get together’s efforts to woo voters in the identify of Subash Chandra Bose, Rabindranath Tagore and different Bengal icons additionally got here a cropper. While TMC can lay equal declare to respecting the legacy of Bose as members of his family- together with Harvard professor Sugata Bose- have been with the get together, BJP leaders created fake pas- like Shah stating Shanti Niketan is Tagore’s birthplace- which undid no matter little help they might have garnered.