High prices, COVID-19 take sheen of Dhanteras; gold, silver sales down up to 35%


Mumbai/New Delhi: The second day of pre-Diwali Dhanteras witnessed a tepid response from customers on Friday as gold and silver sales have possible to be fallen by up to 35 per cent year-on-year due to excessive costs and COVID-19 induced monetary misery, though customers moved to on-line shopping for to make most of the pageant, jewellers mentioned. The shopping for was closely restricted to mild weight jewelry, cash and valuable stones due to decrease buying energy and excessive gold charges, they mentioned.

Due to the worry of coronavirus an infection, many purchasers who had booked prematurely had been taking supply of wedding ceremony orders on Friday, whereas some had been seen shopping for safely by way of on-line manufacturers like Tanishq and Melorra.

Those who couldn’t afford valuable metallic shopped metal utensils to make most of the Dhanteras pageant celebrated for 2 days this yr, they added.

Dhanteras is an auspicious day for getting gold, silver and different valuables and is essentially celebrated in north and west India.

Gold costs had been ruling at Rs 50,425 per 10 gram on Friday up by over 32 per cent from Rs 38,096 per 10 gram on Dhanteras day in 2019. Similarly, silver costs had been ruling agency over Rs 62,000 per kg.

Speaking to , All India Gem and Jewellery Domestic Council Chairman Anantha Padmanaban mentioned although footfalls in retail shops throughout the nation picked up within the second half of the day however had been nonetheless decrease than the year-ago interval as a result of of worry of COVID-19.

However, jewellers expect good enterprise in north and western India in addition to in cities like Hyderabad and Bengaluru, he mentioned.

“Overall, the sales in terms of volumes are expected to be only 65-70 per cent of the last year’s business. In terms of value, we expect to do 80-85 per cent of last year considering high prices,” Padmanaban mentioned.

According to World Gold Council Managing Director, India, Somasundaram PR, there was a transparent development of customers transferring to digital shopping for for funding associated purchases like bars and cash this yr.

“However, when it came to wedding and heavy purchases, people were still preferring physical buying because of their experiential nature,” he mentioned.

Quoting market reviews, Somsundaram mentioned, “In terms of volume, the industry is likely to do 60-65 per cent of last year’s business. In terms of value, it is likely to remain similar to last year as the gold prices have gone up.”

PNG Jewellers Chairman and Managing Director Saurabh Gadgil mentioned, “In terms of volume, we will be able to do 85-90 per cent of last year’s business and in terms of value it will be more than last year as the prices have gone up this year.”

The buy for gold and silver cash, bars has nearly doubled in contrast to final yr, whereas for mild weight jewelry it has grown by 25-30 per cent, he mentioned.

However, for wedding ceremony jewelry whilst the net searching has doubled, the precise buy remains to be taking place by way of bodily shopping for, he added.

Senco Gold and Diamonds CEO Suvankar Sen mentioned the response for Dhanteras has been 70 per cent year-on-year in sales by way of ecommerce and digital channels. There had been additionally on-line advances and digital reserving for retailer sales and use of different on-line instruments was 15 per cent of whole enterprise achieved.

Tanishq Vice President (Marketing and Retail) Arun Narayan mentioned: “We have seen consequently a good Dhanteras and the drop in the gold rates over the past few days has also helped.”

Lala Jugal Kishore Jewellers director Tanya Rastogi mentioned, “People are browsing and shortlisting the items online, but the actual sales are happening offline. We expect to do 80 per cent of last year’s business in terms of volume and 90 per cent in terms of value.”

Whereas Bengaluru-based on-line jewelry model Melorra Founder and CEO Saroja Yeramilli mentioned: “While we expected to grow by 30 per cent, we have grown by 90 per cent yesterday. We are expecting very good sales today also.”

Digital gold platform Augmont Director Sachin Kothari mentioned, “We have observed that the demand has doubled compared to yesterday and even last year’s Dhanteras. Customers are keen to buy in the range of Rs 3,000- 4,000 on an average.”

Candere.com founder and CEO Rupesh Jain mentioned, “We closed Dhanteras 2019 with 250 orders and a revenue of Rs 60 lakh and we hope to surpass the numbers this year with a revenue of Rs 2 crore and over 500 orders by the end of the day.”

Delhi-based Gem Selections and Khanna Gems Group Chairman Pankaj Khanna mentioned, “We have made a sale of Rs 3.11 crore this Dhanteras. Majority sale was of silver and gold coins. Instead of jewellery, people are preferring bullion owing to its less making charges.”





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