Xiaomi continued to stay the highest participant with 29 per cent market share (9.5 million items cargo) in the June 2021 quarter, adopted by Samsung stayed in second place with 17 per cent share (5.5 million) and
with 5.4 million.
Realme overtook Oppo for fourth place, transport 4.9 million items (15 per cent) towards Oppo’s 3.8 million (12 per cent) in the mentioned interval, the report mentioned.
A surge in COVID-19 instances prompted regional restrictions and financial disruption, which restricted shoppers’ disposable revenue.
“India was taken by surprise by its second wave, as the new COVID variant emerged and took hold quickly. For smartphone vendors, this was a wake-up call, and shows the importance of bolstering both online and offline presences equally,” Canalys Analyst Sanyam Chaurasia mentioned.
Signs of a restoration did emerge by the top of the second quarter as client confidence was boosted by vaccination programmes in key localities.
India will rebound in the second half of 2021, aided by accelerated vaccinations, in addition to manufacturers increasing promotional actions and new product releases, Chaurasia mentioned.
“But the second half will not see a surge in pent-up demand like last year. The threat of a third wave still looms in India, but as citizen behavior and industrial operations continue to adapt to pandemic conditions, its impact should be minimal,” he added.
Chaurasia famous that growing prices shall be difficult, amid restricted part provide, rising transport prices and a tricky macroeconomic surroundings.
“In the short term, vendors will bear the impact of supply chain disruption, and will be conservative about raising prices. But the component shortage also brings another risk – regional deprioritization – as brands look to allocate their limited supplies of devices to more lucrative markets,” he mentioned.