NEW DELHI: Advertisers on the Indian Premier League (IPL) remained silent about losses resulting from indefinite suspension of the event, though trade insiders mentioned it was the proper factor to do contemplating the present surge in COVID-19 instances in the nation.
The BCCI on Tuesday determined to indefinitely droop the profitable T20 cricket occasion resulting from a COVID-19 outbreak in its bio-bubble.
Harsh Jain, Chief Executive Officer and Co-Founder, Dream11 & Dream Sports mentioned, “We agree with BCCI’s decision to postpone the IPL. Focussing on tackling the current crisis in India, along with ensuring the health and safety of players, is far more important than any business impact.”
Dream11 is one of the official partners of IPL 2021.
A senior official in a media planning firm on condition of anonymity said postponement of IPL was the right thing to do in the current situation.
“Given the present surge of COVID-19, postponement was wanted. Lives of gamers are extra vital,” he said.
A Tata Motors spokesperson, maker of Tata Safari, said, “We want a full and speedy restoration of all impacted, and don’t have any different feedback to supply at current.” TataSafari can be one of the official companions of IPL 2021.
Star India, the official broadcasters of Indian Premier League, additionally supported BCCI’s choice to postpone the event.
“Star India supports BCCI’s decision to postpone IPL 2021. The health and safety of players, staff and everyone involved in the IPL are of paramount importance,” Star India mentioned in an official assertion.
The broadcasters additionally mentioned it was “indebted” to its staff, on-air expertise, manufacturing and broadcast crews for delivering the broadcast to tens of millions of homes in these difficult occasions.