In one more brand-building pursuit, Life Insurance Corporation of India (LIC), the biggest Indian State-owned insurance coverage firm is making a buzz within the branding house by buying the Station Branding Rights of Andheri Metro Station, Mumbai. The metro station will now be known as LIC Andheri. The strategically positioned LIC Andheri metro station, will improve the visibility of the model and supply an unparalleled alternative to innovatively talk with the commuters. In addition to the branding rights of Andheri Metro Station, LIC has additionally broadened its communication visibility by means of metro practice wrap and digital screens unfold throughout 12 metro stations. The branding contained in the Station and of the practice has been visualized and conceptualised by the mixed effort of the Marketing group of LIC and the Creative group of Times OOH. Times OOH is the promoting concessionaire for Mumbai Metro.
LIC would be the first insurance coverage firm taking Station Branding Rights in Mumbai. LIC Andheri is one the busiest stations on Line 1 with greater than 20% of the passenger travelling by means of the station. LIC Andheri metro station additionally works as an interchange station for commuters touring between Western, Harbour, and Central Line of Mumbai Local.
Alok Kataria, Head of Government Business – Times OOH says, “Station branding is a longtime idea within the Indian OOH trade. This alternative helps the model constructing a novel and distinctive model asset. With a personalized feel and look, manufacturers create experiences at a number of touchpoints and turn out to be an element of the every day life of the commuters. We are completely satisfied to have LIC’s belief in Mumbai Metro for optimistic model recognition & elevated attain. Andheri is an iconic station with top-of-the-mind recall throughout India.
Times OOH presents complete media options throughout Airports, Metro, and Street furnishings in India and Mauritius.
Roshan Rawat, Marketing Communications, [email protected]