Myntra had launched Taavi as a home-grown Indian artwork and handicrafts model in 2019 and has been related to the artisans by it. So far, the model has tied-up with over 10,000 artisans and continues to discover new partnerships and alternatives throughout the nation.
“The pandemic and its economic repercussions have been quite harsh on the community of weavers and artisans, causing distress to the already ailing sector. In a commitment towards the well-being of the artisan community, we decided to extend a helping hand for the artisan ecosystem to sail through the situation and have placed 3X of repeat orders with our partners,” Kamath added.
Taavi helps the artisan group by steadily processing cloth orders in order that they’ll proceed to securely work by the lockdown and put together the majority materials, giving them a monetary cushion. It has additionally labored out a system to expedite the funds cycle to 10 days versus the business norm of 45 to 60 days whereas enjoyable supply timelines.