A social commerce digital platform, Yes!poho has over 200 artisans and the social platform has over 1.50 lakh prospects from North America, Europe, West Asia, Australia and South Africa.
The handloom and handicrafts business, the second largest sector after agriculture when it comes to offering employment, engages about 10-20 crore artisans.
According to business estimates, the measurement of the sector is claimed to be wherever between ₹15,000-25,000 crore. However, it falls below the class of casual sector for which there isn’t a tangible information out there.
In 2015, when Visakhapatnam-based Raghuram Kuchibhatla toured the distant pockets of South India, he realised the points plaguing the handloom sector: poor wages, out of date technology, poor infrastructure and an enormous disconnect between artisans and immediately’s buyers.
It was to tackle this drawback that Raghuram based Yes!poho in 2017, together with Meenakshi Dubey, to straight join weavers with buyers, leveraging on technology.
A social commerce digital platform, Yes!poho’s main goal is to enhance the livelihood and socio-economic situations of artisans by facilitating engagement between prospects and artisans by the use of technology.
“The only way to improve livelihood is by working at the grassroots level. Yes!poho’s partner relationship team spends months living in the artisans’ villages in providing training and bringing artisans onboard, says Raghuram.
He adds, “We also provide analytics on customer’s changing taste and preferences so that they can cater to the current demand.”
Once artisans are onboard, Yes!poho ensures that stock is managed, orders are catered to in a well timed method and funds are processed.
When an order is obtained, the weavers are notified by operational hubs situated shut to their villages. Once the saree is prepared, an agent is distributed to examine the product earlier than it’s shipped. “On Yes!poho platform, the buyers also have the option of virtually trying on the saree and sharing the experience through our social network, thereby transforming the physical shopping experience online,” says Raghuram.
Yes!Poho presents its technology platform for all artisans to show their merchandise and title their very own value; interact with prospects straight. As a part of product coaching, the startup’s associate relationship crew helps installs the app and practice the artisans on how to use the app. Elaborating on the method technology is built-in in the functioning of Yes!poho, Raghuram says: “We work with built-in patented technology tools such as TryMe – which is a virtual tryout for customers to try and share products; CreateMyDesign- a way for customers to create their products based on their taste and preference; Chat with Weaver- that creates direct engagement between like-minded people and artisan community. Our platform is a language sensitive-based easy to use app for artisans to upload and manage their digital inventory, track and process orders, manage and view payments and notifications.”
The startup started its journey with the handloom clusters of Telangana and Andhra Pradesh and expanded throughout the Northeast, North, West and Northwest of India. Currently, Yes!poho has over 200 artisans and the social platform has over 1.50 lakh prospects from North America, Europe, West Asia, Australia and South Africa.
Since inception Yes!poho has been rising over 80% 12 months on 12 months. “Our plan is to have 2,500 artisans by the end of 2021. In the next two to three years, we plan to expand into other verticals and venture into North America, Europe, and African markets. In addition, our plan is to build an experience centre providing customers the ability to not only create their own products but also have it readily available instantaneously,” provides Raghuram.