While the service was launched in Indian three years again, ZEE had to look forward to the US launch as its present distribution contract with US pay-TV operator Dish Network didn’t enable the broadcaster to launch a digital providing until March 2021.
ZEE5 has stored the value of the annual pack at $84, however as a launch supply, the one-year pack shall be accessible for $49.99 for a restricted interval.
The firm mentioned that the US is the ultimate and largest launch for ZEE5, because the market already has a 5.4 million diaspora viewers that has a deep cultural and language join to this content material.
ZEE claims that ZEE5 is the world’s largest streaming platform for South Asian content material with over 130,000 hours of solely curated Indian, Pakistani, and Bangladeshi content material throughout 18 languages.
The content material library contains over 20 years of TV exhibits, newest dramas, new unique exhibits, Bollywood and Indian language movies and extra.
“The US represents our most significant market and the last bastion in our global journey as we launch an ad-free subscription service,” mentioned Amit Goenka, President, Digital Businesses & Platforms, ZEE.
“The United States is home to millions of people whose families have strong connects with South Asia, and we are glad to bring them the largest and most diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories. These stories have the power to engage deeply and go well beyond the South Asian audience to entertain and delight even mainstream audiences with their authenticity and allure. I am confident that ZEE5 will become the go-to platform for all Americans who love great storytelling,” added Archana Anand, Chief Business Officer, ZEE5 Global.